About Us

Our Origin Story

Rooh Strategies began with a clear insight: mission-driven leaders aren't misinformed—they're misunderstood. Strategy alone wasn’t enough. What was missing was behavioral insight. So I launched Rooh to integrate psychology into public affairs—reshaping how issues are framed, communities are engaged, and trust is built. The result? Messages that don't just get seen—but are truly understood.

We partner with organizations that aim to shape policy, grow trust, and move public affairs forward with integrity. At Rooh, we blend purpose and policy, heart and rigor—so your mission can resonate deeply and persist.

Core Philosophy

  • Public Affairs First – We lead with issue strategy, advocacy framing, and coalition building—then amplify via PR.

  • Behavioral Strategy – We don’t guess how people respond—we design messaging around how they actually think and act.

  • IRS-Compliant Advocacy – For 501(c)(3)s, all engagements focus on issue education, not lobbying.

About the Founder

I'm Chandni Bhakta, founder of Rooh Strategies. With over a decade of experience in public affairs and strategic consulting, I’ve supported advocacy, digital campaigns, policy analysis, and stakeholder engagement. My guiding principle? Ethics before everything. I’m driven to transform the narratives of justice initiatives, simplify complexity for mission-driven organizations, and bridge purpose with effective policy strategy.

Contact us

Interested in working together? Submit your request and we will be in touch shortly. We can’t wait to hear from you!